Independent. No paid placements.

Find the CRM that fits your business

Plain-English picks for small businesses. Every listing shows the free plan, the starting paid price, and the source it was checked against.

  • 30 tools, 7 categories
  • 15 with a free plan
  • Checked October 22, 2026

The directory

Browse by what you need

Showing all 30 tools

Compare all side by side

All-in-One Suites

Broad platforms that bundle CRM with other business apps under one login.

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Bitrix24

All-in-One Suites

  • Free plan
  • Best for flat-rate all-in-one

Suits very small teams that want CRM, tasks, telephony, and chat in one flat-rate product.

Paid from Basic $49/month billed annually, $69/month billed monthly; flat price per organization, includes 5 users

Insightly

All-in-One Suites

  • No free plan
  • Best for CRM plus projects

Good for small businesses that want CRM plus built-in project management.

Paid from Plus $29/user/month billed annually; monthly-billing price not shown

Salesforce

All-in-One Suites

  • No free plan
  • Best for growing businesses

Suits growing businesses that need a scalable, customizable CRM ecosystem.

Paid from Starter Suite $25/user/month, billed monthly or annually; transaction fees apply

Zoho CRM

All-in-One Suites

  • Free plan
  • Best for Zoho users on a budget
  • Price not verified

An affordable all-in-one pick for budget-conscious small teams, especially those already in the Zoho ecosystem.

Paid from Standard last recorded at $14/user/month billed annually, $20/user/month billed monthly (not reconfirmed; Zoho's page loads prices in a region-based widget)

Gmail and Inbox-Based

CRMs that live inside your inbox, for people who already run their day from Gmail.

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Copper

Gmail and Inbox-Based

  • No free plan
  • Best for Google Workspace teams

Built for Google Workspace sales teams who want a CRM that lives inside Gmail.

Paid from Basic $23/seat/month billed annually, $29/seat/month billed monthly (2,500 contact limit)

Streak

Gmail and Inbox-Based

  • Free plan
  • Best for Gmail users

Lightweight pipeline tracking for individuals or small teams who live in Gmail.

Paid from Pro $49/user/month billed annually, $59/user/month billed monthly

Marketing and CRM

CRMs with email marketing and automation built in, so you can skip a second tool.

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Agile CRM

Marketing and CRM

  • Free plan
  • Best for marketing on a budget

A budget option for very small teams that want marketing automation bundled with CRM.

Paid from Starter $9.99/user/month billed yearly ($8.99 on a 2-year term), 10,000 contacts; monthly-billing price not shown

EngageBay

Marketing and CRM

  • Free plan
  • Best for marketing plus helpdesk

Bundles marketing automation, CRM, and helpdesk cheaply for small businesses.

Paid from Basic $13.79/user/month billed yearly, $14.99/user/month billed monthly ($12.74 on 2-year billing); 500 contacts

HubSpot

Marketing and CRM

  • Free plan
  • Best for small teams plus marketing

A good fit for small teams that want an easy CRM with marketing tools built in.

Paid from Starter list price $20/seat/month; limited-time new-customer offer $7/seat/month billed annually or $10/seat/month billed monthly

Keap

Marketing and CRM

  • No free plan
  • Best for marketing automation

Aimed at small businesses that want heavy marketing automation and sales funnels bundled with CRM and invoicing.

Paid from $299/month billed annually ($2,988/year), includes 2 user licenses; additional users cost $39/month each

Open-Source and Self-Hosted

Run it on your own server for full control and no per-user license fees.

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EspoCRM

Open-Source and Self-Hosted

  • Free plan
  • Best for lightweight self-hosting

A lightweight self-hosted or affordable cloud CRM for small teams.

Paid from Cloud Basic $15/user/month, minimum 3 users, billed in 6-month or 1-year terms (3GB storage/user, 100,000 records)

Odoo CRM

Open-Source and Self-Hosted

  • Free plan
  • Best for one connected system

Fits growing businesses that want one connected system across sales and operations.

Paid from Standard (all apps) $24.90/user/month billed yearly, $31.10 billed monthly, as a first-year discount; regular rates appear to be $31.10 yearly / $38.90 monthly

SuiteCRM

Open-Source and Self-Hosted

  • Free plan
  • Best for full control, no seat fees

For businesses that want full control and no per-user licensing cost.

Paid from Fully managed hosting from £50/month, which requires Standard Support (£1,200 for 10 hours, 20% off with hosting): about £1,560/year in total

Twenty

Open-Source and Self-Hosted

  • Free plan
  • Best for technical teams

An open-source, customizable CRM for technical teams and startups.

Paid from Cloud Pro $9/user/month billed yearly; monthly price not shown (yearly saves 25%)

Relationships and Networking

Contact-first CRMs for founders, networkers, and relationship-driven work.

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Attio

Relationships and Networking

  • Free plan
  • Best for startups

A flexible, data-model-driven relationship CRM aimed at startups and VC-style teams.

Paid from Plus $35/user/month billed annually, $44/user/month billed monthly (up to 10 seats)

Folk

Relationships and Networking

  • No free plan
  • Best for founders and networks

Fits small teams and founders managing relationship-based pipelines with LinkedIn, email, and WhatsApp sync.

Paid from Standard $24/member/month billed yearly ($288/year), $30/member/month billed monthly

Nimble

Relationships and Networking

  • No free plan
  • Best for social contact data

Fits solo reps and small teams who want social-enriched contact management tied to Office 365 or Google Workspace.

Paid from $24.90/seat/month billed annually, $29.90/seat/month billed monthly (single plan; 25,000 contact records, 2GB storage per seat)

Sales Pipelines

Visual deal tracking for teams whose main job is moving leads to closed.

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Apptivo

Sales Pipelines

  • No free plan
  • Best for broad app suite
  • Price not verified

Fits small businesses that want a broad suite of 65+ integrated business apps beyond just CRM.

Paid from $15/user/month billed annually ($20/user/month billed monthly) for Lite plan

Close

Sales Pipelines

  • No free plan
  • Best for outbound sales

Suits outbound-focused sales teams or solo reps who want calling, SMS, and email in one tool.

Paid from Solo $9/user/month billed annually, $19/user/month billed monthly (1 user, 10k leads)

monday CRM

Sales Pipelines

  • No free plan
  • Best for monday.com teams

Makes the most sense for teams already using monday.com Work OS who want CRM on the same platform.

Paid from Basic $12/seat/month billed annually, $18/seat/month billed monthly; plans start from 3 seats

Nutshell

Sales Pipelines

  • No free plan
  • Best for simple sales pipelines

A straightforward pipeline CRM for small sales teams that want to skip marketing bloat.

Paid from Foundation $13/user/month billed monthly; the page says annual billing saves $6/month (about $7/user/month, not printed)

Pipedrive

Sales Pipelines

  • No free plan
  • Best for visual pipelines

Built for sales teams that want a highly visual, pipeline-first CRM.

Paid from Lite $14/seat/month billed annually ($168/seat/year); monthly-billing price not shown

Salesflare

Sales Pipelines

  • No free plan
  • Best for automated data capture

Suits solo founders and small B2B sales teams that want automated data capture with minimal manual entry.

Paid from Growth $29/user/month billed annually, $39/user/month billed monthly

Vtiger

Sales Pipelines

  • Free plan
  • Best for low-cost all-in-one

A low-cost all-in-one sales, marketing, and helpdesk CRM for small-to-mid businesses.

Paid from One Growth $12/user/month billed annually (standard user); monthly-billing price not shown

Zendesk Sell

Sales Pipelines

  • No free plan
  • Best for Zendesk users
  • Price not verified

Makes the most sense for sales teams already in, or moving into, the Zendesk ecosystem.

Paid from Not shown: Zendesk's Sell pricing page redirects to general Zendesk pricing, which lists no Sell plans

Simple Contact Management

Easy, low-setup CRMs for very small businesses that just need organized contacts.

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Bigin by Zoho

Simple Contact Management

  • Free plan
  • Best for solopreneurs

A simple pipeline CRM for very small businesses and solopreneurs.

Paid from Express $7/user/month billed annually, $9/user/month billed monthly

Capsule CRM

Simple Contact Management

  • Free plan
  • Best for freelancers
  • Price not verified

Dead-simple contact and pipeline management for very small businesses and freelancers.

Paid from Starter last recorded at about $18/user/month billed annually, $21/user/month billed monthly (not reconfirmed; no prices shown on Capsule's page)

Less Annoying CRM

Simple Contact Management

  • No free plan
  • Best for solo users

One simple, flat-rate CRM with no feature gating for solo users and small teams.

Paid from $15/user/month plus applicable tax; one plan, no tiers, no contracts, cancel anytime

"Visit site" links may be affiliate links. How that works.

Done-for-you CRM cleanup

Messy CRM? Get it cleaned up for one flat fee.

Duplicates, confusing fields, and leads stuck in an inbox make any CRM hard to use. I will tidy it up so your contact list is something you can actually work from.

  • Dedupe and clean up to 1,000 contacts
  • Fix or simplify fields (properties) so the data makes sense
  • Connect a simple lead form so new inquiries land in your CRM

Flat fee for one CRM (HubSpot or Salesforce). Payment via PayPal. Need a sales pipeline and follow-up setup too? Ask about cleanup plus setup for $200. Done by Cole Siegel, Salesforce Certified Platform Admin.

$110 flat fee