Head to head
Zoho CRM vs HubSpot
A side-by-side look using only what was checked on each vendor's pricing page. No invented ratings or scores.
Side by side
| Field |  HubSpot | |
|---|---|---|
| Category | All-in-One Suites | Marketing and CRM |
| Best for | Budget-conscious small teams in the Zoho ecosystem wanting an affordable all-in-one CRM | Small teams wanting an easy CRM with marketing tools built in |
| Free plan | Free plan Forever free for up to 3 users: contact management, follow-up reminders, workflow automation, up to 10 custom email templates, data export up to 10 times, standard reports, 5,000 API calls/day, mobile apps | Free plan Up to 2 users, 1,000 contacts, 10 custom properties, basic CRM only; HubSpot branding on emails, forms, live chat, and meeting links; community and knowledge-base support only |
| Paid from | Standard last recorded at $14/user/month billed annually, $20/user/month billed monthly (not reconfirmed; Zoho's page loads prices in a region-based widget) | Starter list price $20/seat/month; limited-time new-customer offer $7/seat/month billed annually or $10/seat/month billed monthly |
| Pricing check | Not verified Pricing not verified from the vendor's page; check before buying. | Checked on vendor page |
| Verdict | An affordable all-in-one pick for budget-conscious small teams, especially those already in the Zoho ecosystem. The free plan caps out at 3 users, and paid prices could not be confirmed on Zoho's page. | A good fit for small teams that want an easy CRM with marketing tools built in. The promo price is for new customers only and reverts to $20/seat/month, and advanced reporting and automation need the much pricier Professional tier. |
| Watch out | Prices could not be confirmed: Standard, Professional, and Enterprise prices load through a currency/region widget and did not appear in the page text. The only figure shown, 'Starts at $20/user/month', is for Zoho CRM Plus, a different bundle. The free plan caps at 3 users, and local taxes are added on top. | The up-to-65% discount is for new customers only and time-limited; the list price is $20/seat/month. Starter includes 500 HubSpot Credits/month for AI features and agents, with extra credits or overages charged separately, and marketing-contact tiers and add-ons raise the bill. |
| Source | www.zoho.com/crm/pricing.html | www.hubspot.com/products/crm/starter |
| Checked | October 22, 2026 | October 22, 2026 |
Pros and cons
Zoho CRM
Pros
- Forever free plan for up to 3 users
- Free plan includes contact management, reminders, workflow automation, standard reports, and the mobile apps
Cons
- Free plan caps out at 3 users
- Standard price could not be confirmed on Zoho's page, so check your local price
HubSpot
Pros
- Free plan for up to 2 users and 1,000 contacts
- Marketing tools built in alongside the CRM
- Easy for small teams to pick up
Cons
- Promo price is for new customers only and reverts to $20/seat/month
- Advanced reporting and automation need the much pricier Professional tier
- Free plan has community support only, no email or chat support
Who should pick which
Pick Zoho CRM if
- You are in its target group: budget-conscious small teams in the Zoho ecosystem wanting an affordable all-in-one CRM.
- You want a tool from the All-in-One Suites category.
- This matters to you: Forever free plan for up to 3 users.
- This matters to you: Free plan includes contact management, reminders, workflow automation, standard reports, and the mobile apps.
Pick HubSpot if
- You are in its target group: small teams wanting an easy CRM with marketing tools built in.
- You want a tool from the Marketing and CRM category.
- You want a price that was confirmed on the vendor's own page.
- This matters to you: Free plan for up to 2 users and 1,000 contacts.
- This matters to you: Marketing tools built in alongside the CRM.
Still unsure? Take the quiz or compare all 30 tools.
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