Head to head
Salesforce vs HubSpot
A side-by-side look using only what was checked on each vendor's pricing page. No invented ratings or scores.
Side by side
| Field |  HubSpot | |
|---|---|---|
| Category | All-in-One Suites | Marketing and CRM |
| Best for | Growing businesses needing a scalable customizable CRM ecosystem | Small teams wanting an easy CRM with marketing tools built in |
| Free plan | No free plan No free plan (30-day free trial, no credit card required) | Free plan Up to 2 users, 1,000 contacts, 10 custom properties, basic CRM only; HubSpot branding on emails, forms, live chat, and meeting links; community and knowledge-base support only |
| Paid from | Starter Suite $25/user/month, billed monthly or annually; transaction fees apply | Starter list price $20/seat/month; limited-time new-customer offer $7/seat/month billed annually or $10/seat/month billed monthly |
| Pricing check | Checked on vendor page | Checked on vendor page |
| Verdict | Suits growing businesses that need a scalable, customizable CRM ecosystem. There is no free tier, and moving from Starter Suite ($25/user/mo) to Pro Suite ($100/user/mo, annual contract) is a steep 4x jump, plus transaction fees apply. | A good fit for small teams that want an easy CRM with marketing tools built in. The promo price is for new customers only and reverts to $20/seat/month, and advanced reporting and automation need the much pricier Professional tier. |
| Watch out | No free plan, only a 30-day trial. The next tier, Pro Suite, is $100/user/month billed annually with a contract required (a 4x jump). Transaction fees apply, and the Premier Success Plan costs 30% of net license fees. | The up-to-65% discount is for new customers only and time-limited; the list price is $20/seat/month. Starter includes 500 HubSpot Credits/month for AI features and agents, with extra credits or overages charged separately, and marketing-contact tiers and add-ons raise the bill. |
| Source | www.salesforce.com/crm/pricing/ | www.hubspot.com/products/crm/starter |
| Checked | October 22, 2026 | October 22, 2026 |
Pros and cons
Salesforce
Pros
- Scalable, customizable CRM ecosystem for growing businesses
- Starter Suite from $25/user/month, billed monthly or annually
Cons
- No free plan
- Pro Suite is $100/user/month on an annual contract, a 4x jump from Starter
- Transaction fees apply
HubSpot
Pros
- Free plan for up to 2 users and 1,000 contacts
- Marketing tools built in alongside the CRM
- Easy for small teams to pick up
Cons
- Promo price is for new customers only and reverts to $20/seat/month
- Advanced reporting and automation need the much pricier Professional tier
- Free plan has community support only, no email or chat support
Who should pick which
Pick Salesforce if
- You are in its target group: growing businesses needing a scalable customizable CRM ecosystem.
- You want a tool from the All-in-One Suites category.
- This matters to you: Scalable, customizable CRM ecosystem for growing businesses.
- This matters to you: Starter Suite from $25/user/month, billed monthly or annually.
Pick HubSpot if
- You are in its target group: small teams wanting an easy CRM with marketing tools built in.
- You want to start on a free plan. Salesforce has none.
- You want a tool from the Marketing and CRM category.
- This matters to you: Free plan for up to 2 users and 1,000 contacts.
- This matters to you: Marketing tools built in alongside the CRM.
Still unsure? Take the quiz or compare all 30 tools.
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